RedBus Online Ticketing Platform (OTP) Survey
A dedicated research project to evaluate user experience, service quality, and digital efficiency of the RedBus online ticketing platform in Malaysia.
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Check StatusAbout the Project
The growth of online ticketing platforms has fundamentally changed how customers purchase express bus tickets, with RedBus emerging as a key player. Understanding customer perceptions is essential to enhance service delivery and maintain competitiveness in Malaysia's rapidly evolving digital market. This research project aims to analyze the efficiency of online ticketing platforms in Malaysia. By focusing on user interfaces and transaction security, we hope to provide insights for better urban mobility.
Photo: Arne Müseler | CC-BY-SA-3.0
Research Objectives
Customer Perceptions
To assess customers' perceptions and expectations of online ticketing agents.
Service Gaps
To identify service gaps and improvement areas within the current platform.
Policy Recommendations
To generate evidence-based policy and business recommendations for stakeholders.
Our Research Team
Assoc. Prof. Dr. Siti Salwa Salleh
Team Leader
Dr. Norani Amit
Statistical Researcher
Dr. Nur Hidayah Mohd Razali
Statistical Researcher
Noor Aisyah Idris
Statistical Researcher
Assoc. Prof. Dr. Alice Shanthi Kasawi Krisnan
Language and Communication Specialist
Deliena Tasha Abd Rahim
System Developer & Research Assistant